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I have been thinking about this for quite a while. Have you ever asked yourself the question: Am I relevant?

What does it mean to be relevant? When I ask myself this question I think of the people I look to when I have a question. If I reach out for an answer from someone; I must believe in one way or another they have relevance to the answer I want or need.

If I have a problem with my car, in most cases, I typically will not go to my banker for an answer. I don’t go to my banker because I do not feel this individual is relevant to my question. On the other hand, I would not go to my doctor if I wanted an answer regarding a Certificate of Deposit or CD (not to be confused with a music CD). And I would not go to my auto mechanic if I had a back problem.

When we have questions we look to those who can possibly help.

Taking the scenarios above one step further; I might go to my mechanic when I have a back problem if I’m looking for a referral and I know my mechanic recently experienced back problems and the doctor had remedied the situation. My mechanic just became relevant because of recent experience and knowledge of someone who might be able to help me.

The same goes for the other scenarios above; there may be relevance but a different kind of relevance; they may not have the answer, but may have the ability to lead you to the answer.

Now we go back to the initial question. Are you relevant? Do people look to you for answers to their questions? Do they look to you when they need a referral? Do friends, family, co-workers, customers, supervisors, etc. turn to you when they are looking for answers?

For example if you work on a manufacturing line, do people come to you with questions regarding the operation of the line; if so, at least this individual believes you to be relevant. In this manufacturing role; do supervisors or managers ever come to you with questions regarding the line or seeking advice on the operations of the line; if so, you are relevant to even more people and to people who may be higher than you in the organization.

Maybe the questions presented to you are not directly related to your job or maybe they are completely unrelated; meaning you are considered a relevant or reliable source about something other than your day-to-day work. You may have relevance because of a hobby, a sport’s interest, family experience, visiting a certain city or area of the country; whatever it is something where people look to you for answers; makes you relevant.

Why is this important; you may be trying to advance your career and being recognized as relevant can go a long way toward reaching your career objective or current goal? You may be starting a business and relevance to your customers is critical to the success of your business.

The information you possess may make you relevant to other individuals or groups that are attempting to solve a problem and you are able to expedite the process because of your knowledge. These individuals may be prospective customers, suppliers, business partners, or may simply be someone who works – as Malcolm Gladwell identifies in his book, “The Tipping Point” – as a connector; one who brings others together.

Possessing knowledge or additional information makes you special and makes you someone people want to know better, you have become a person of interest.

Relevance is the key to Internet Marketing, but relevance to what and to whom? That is what I am going to be illuminating for you in this article.

The easy part of Internet Marketing is deciding what you are going to sell, basically you will pick a niche something that is of interest to you and something which you believe that there is a market for. If you are sensible you will at that point do further research and find out if there are forums relating to the product and what problems and issues people are having and, also the questions and answers they are raising. The next step after you have done this is to build an attractive website and drive traffic to it. It is at this stage that most Internet marketers go wrong. The problem is that they often build a site that is attractive to them, but that does not convert. The problem is they lost sight of relevance. In this case it is the relevance to the visitor that matters.

The average site visitor spends less than 15 seconds on assessing a new site and their eyes travel from left to right and then down the left most column first. You must capture their attention almost immediately and then keep it. This is where relevance comes in to play in a big way.

Your title must be large bold and related (i.e. relevant) to whatever the link was that they clicked on to reach your site for example I sell guitars and my keyword is Play Classical Guitar so they are expecting to see a site that offers them help to play classical guitar. I offer them free sheet music if they subscribe (give me their name and E mail address). The sheet music is relevant to anyone that plays Classical Guitar and I change the music each month so that it is appropriate for all levels of player. The offer is highly relevant and about 6% of all visitors give me this information. If I improve the wording by making it more relevant to my visitors it is possible to get up to 50% opting in, or sometimes more.

The same concept applies to Google AdSense advertising, only this time you have to capture the visitor’s attention in only a handful of words. If you can get a really relevant phrase and use this in the URL your advertisement and on your landing page then conversions will increase. It takes 5 to 6 touches to sell a person on a concept and they are more likely to stay if they recognize the relevance of the site to what they are looking for.

Summarizing we need to keep all aspects of Internet Marketing relevant to our visitor, the advertisement, the articles used to raise interest, the landing page and the call to action if we fail to do this then our visitor may leave and merely increase our bounce rate. I hope you see the need for relevance.

For SEO services to be successful, various factors should be taken into consideration. One such factor is content relevancy. All SEO experts and others stress on the importance of content, but the content used at different sections, pages and layers of the website should be related to the main topic of the website.

During various stages of building webpages of a site, content relevancy should be aligned with other factors. The professional SEO service providers differentiate themselves from others by considering this fact. Now, let’s take a look at where content relevancy is needed to be implemented.

Content Relevancy at Keyword Strategy Level

Successful SEO specialists don’t just put together a bunch of highly effective keywords for a website. Such experts use meaningful variations of highly relevant keywords in a strategized plan and in close connection to each other to support the main keyword. Therefore, the content formed around such keywords constitute relevant content.

A good example of such keyword strategy level is when a section of the website deals with one particular topic. To address that topic, the best SEO services can do is to use a set of highly relevant keywords. This enhances the topic of that particular section.

Imagine a section of your website informs your audience of the “silk carpets”. You would want to add pages targeting key phrases like “silk carpet designs”, “silk carpet cleaning”, “silk carpet traditions”, etc to enhance the keyword relevancy and consequently the content relevancy of those pages within the entire website. So, all pages within that section will be better interwoven using such keyword strategy.

Topic Relevancy at Each Section of the Website

Using well-oriented keyword strategy to include keyword relevancy, each section of a website is also built around one topic. This will enhance the overall topic relevancy of the website if every other section of the website has got such relevancy inside itself in particular and in connection to the other sections in general.

When professional SEO services follow topic relevancy and lay the foundation of their website’s comprehensive content relevancy, they can expect their desired results. Otherwise, search engines won’t find any reason why some information is given at one section of the site while it doesn’t have anything in common with the other section. Ultimately, such websites lose their SEO scores and fail to obtain high search engine ranking.

Titles Relevancy to the WebPage’s Content

At a more detailed level, the content relevancy should exist within different parts of a page as well. It’s not useful to have a great attracting title, while the content doesn’t support it. The title of a webpage should strongly relate to the content of the same page.

When Internet searchers look for some information in search engines, they will be taken to the result pages where every result is shown in form of title, few lines of description and the URL of the destination page. If the title and description are well in line with the same topic, but the page content disappoints the web searcher, the SEO service provider had failed!

It’s not only the human visitor that would leave the page unhappy. Search engines, on the other hand, will not find much interesting content relevancy to score the page highly. This will leave no outstandingly successful result for your SEO services.

SEO Services Should Consider Content Relevancy Everywhere

Although content is usually referred to what we read on a page, other parts of a website also contribute to the content formation. So, they should be aligned with the overall keyword strategy, as well as topic and content relevancy. This should also reflect in the following points of a website:

– Meta Keywords

– ALT Tags,

– Folder Names,

– File Names, and

– etc.

This way, SEO services can bring higher probability of success for their clients’ websites as content relevancy is one of the key factors in determining if a website’s content is powerful or not.